You see, despite my profession, I’m quite anti social platforms. In the sense that I don’t like what they stand for, I don’t like the way they’ve changed the world and I certainly don’t like that I can no longer look around a room and see a single person without a phone in their hands. As for my profession, well herein lies the problem. Because I’ve been the graphic designer responsible for creating social marketing campaigns and graphics, because I’ve been the marketing manager looking after social accounts and planning engaging content for lead generation, and because as a combination of these things I know about social media’s real workings – its ins and outs – exactly what adverts allude to, how they are run, the nuts and bolts etc, well I think it puts me in a difficult position. Certainly in a different position to a “typical” user. Compare me to a prolific teenage user: they know a lot about social media these days, but what they know is, I’m sure, very surface level. It would be uncommon for the average user to understand business implications, the ways in which to work with an influencer, how algorithms are built. Do they see and feel the shallowness of social media? I bet they do. Because largely I imagine they are adding to it in almost a “keeping up with the Joneses” sense.